Analyzing marketing data helps companies make smarter decisions. Your data analysis process reveals who your users are, what they expect from you, and how successful your marketing campaigns are at converting them. It also provides evidence of your successes and...
This May, we’re rolling out new features on Kampus that are all about making your day easier and your campaigns smarter. We’ve focused on fine-tuning our platform to save you time and cut costs by enhancing how you access data and manage campaigns across...
With the market size of the US quick service restaurant (QSR) industry at $331.41 billion in 2022, staying ahead of the competition requires more than just serving food fast. Success hinges on understanding consumer needs and trends and implementing marketing...
Parents are trading their paychecks for back-to-school essentials as students prepare to bid farewell to their summer adventures and return to the classroom. During the 2023 back-to-school season, the average K-12 household spent $890. Households with college-bound...
Unlike linear TV, interactive CTV (interactive connected television) advertising delivers viewers a more engaging viewing experience. Interactive CTV can take many forms, including interactive overlays, Picture-in-Picture (PiP), and carousel ads. Viewers directly...
The average U.S. adult spends 1 hour and 25 minutes immersed in digital audio every day. By 2026, projections show this audience will grow to 234 million listeners. Programmatic audio advertising has great potential. Marketers can tap into a vast, engaged audience...
