By 2042, over 50% of the U.S. population will consist of people from minority backgrounds. Embracing diversity is essential for advertising success and a fundamental responsibility of any brand. Review inclusive multicultural and diversity marketing trends to refresh...
In 2020, there was a 61.1% chance that any two people picked randomly in America would come from different ethnic backgrounds. LGBTQ+ identification has ticked up to 7.1% from only 3.5% a decade earlier. 26% of Americans live with a disability, and yet only 1% of ads...
More people in the US are tuning into Connected TVs (CTVs) than watching traditional TV or using social media. CTVs are the primary gateway for OTT (Over-The-Top) streaming, gaming, and accessing linear TV through digital providers. Review key CTV statistics for 2024,...
Analyzing marketing data helps companies make smarter decisions. Your data analysis process reveals who your users are, what they expect from you, and how successful your marketing campaigns are at converting them. It also provides evidence of your successes and...
This May, we’re rolling out new features on Kampus that are all about making your day easier and your campaigns smarter. We’ve focused on fine-tuning our platform to save you time and cut costs by enhancing how you access data and manage campaigns across...
With the market size of the US quick service restaurant (QSR) industry at $331.41 billion in 2022, staying ahead of the competition requires more than just serving food fast. Success hinges on understanding consumer needs and trends and implementing marketing...
