44% of Republican, 36% of Democratic, and 42% of Independent voters said they pay less attention to political ads than other TV ads during an election year. With more political ads than ever, capturing the attention and hearts of voters has become a necessary...
Meet Jack Hubbard, our enthusiastic Data and Analytics Intern! Jack is currently a rising junior at The University of Michigan, majoring in Economics and minoring in Data Science. His passion for understanding how data informs business decisions sparked his interest...
This July, we’re excited to roll out the latest updates to Kampus, all tailored to make your digital marketing more efficient and your workflows smoother. We’ve focused on enhancing features that allow quicker adjustments and more seamless campaign management (on your...
Banking is booming in 2024, with global net interest income projected to reach $8.52 trillion. Despite economic challenges, banks worldwide are innovating and embracing digital transformation to meet changing customer needs. Traditional banks may grow at an annual...
Since their launch in 2007, DSPs (demand-side platforms) have made buying digital advertising inventory easier. Advertisers can buy targeted digital ad space across multiple channels, including display, video, mobile, and connected TV (CTV) near instantly. Businesses...
Political ad spending may reach $11 billion in 2024, making it the most expensive political ad campaign season to date. With the stakes higher than ever before, candidates are vying for every available platform to convey their messages and rally support. Gone...
