You’re at the 2024 US Open, just a few feet from the promo booth, and your phone pings with an offer you can’t resist—perfect timing for last-minute upgrades or partner deals. This isn’t chance; it’s location-based marketing in action. Marketers targeting people near...
In the ruthless streaming wars, Warner Bros. Discovery’s Max is playing its cards like a true Targaryen, eyeing Netflix’s iron throne with a fierce ambition—and an arsenal of hit shows that could make even Logan Roy sweat. Once the king of prestige TV,...
Once a bastion of binge-watching “just one more episode,” Netflix opened its doors to advertisers in November 2022, a seismic shift that has paid off handsomely. What started as a gamble became a major new revenue stream. By Q3 2024, Netflix’s revenue surged to $9.82...
Living in a swing state (Michigan) during election season was a relentless advertising nightmare. I was bombarded with countless ads and far too many text messages and emails that it was suffocating. From morning news to late-night streaming, every screen...
At KORTX, our Engineering team powers the platforms that drive our success. Today, we’re featuring Donnie Hinshaw, KORTX’s Director of Engineering. Since joining in July 2017, Donnie has been a key architect behind Blueprint, Kampus, and KORTX Analytics–three...
The year 2024 brings a blend of challenges and opportunities for automotive markers. The past year saw a dramatic increase in digital retailing leads, which soared by 38% yearly, even as overall website leads declined by 30%. A growing number of vehicle...
