We want our employees to work where they feel the most comfortable – whether that be at the office, in their homes, or at a local coffee shop. With that, we understand the new way of working has created a blurred line between work and home – making it...
Marketing and advertising are all about cutting through the proverbial noise. Whether it’s the email noise of an inbox that is comprised of 80% spam, or pages upon pages of content with several ads each, marketing these days has a lot more to do with getting...
Implementing Google Analytics 4 is imperative for businesses that rely on the current Universal Analytics product. New privacy standards and significant changes in how customers visit websites have made obsolete older analytics systems (such as Universal Analytics)....
Want to put a marketer into cold sweats? Let them know all their data disappeared overnight! Soon enough, this will be a reality for any marketer’s data currently stored in the Universal Analytics (UA) platform. Likely, Google will continue to provide an updated...
Current users of Universal Analytics (UA) should be taking steps now to prepare for a migration to the Google Analytics 4 (GA4) platform. Agencies and users who do not put together a strong migration and data retention plan will lose valuable data that will impact...
