Experiences refined for people
Implementing Google Analytics 4 is imperative for businesses that rely on the current Universal Analytics product. New privacy standards and significant changes in how customers visit websites have made obsolete older analytics systems (such as Universal Analytics). Privacy apps, ad blockers, new browser policies for tracking cookies, and several other minor changes have rendered old approaches to gathering user data somewhat toothless.
Google Analytics, including Universal Analytics, is currently used by millions to better understand customer preferences and fine-tune websites to optimize the user experience. For many companies, Google Analytics remains the gateway to understanding what demographics are most interested in a website, how they want to use it, and what drew those customers to the site in the first place.
Google Analytics 4 (GA4) is an updated, more intelligent approach to understanding a website’s customer base. Reliance on web activity is just the tip of the iceberg. This version of Google Analytics uses the ‘App + Web’ property that Google introduced in sandbox mode in late 2020. It uses machine learning (ML) and App heuristics to create broad and valuable datasets.
Discover the core differences between Universal Analytics and Google Analytics 4. Learn how Hit Types are now Events. Plus, how your reporting might change.
The transition from UA to GA4 can be complex and confusing. Explore our step-by-step guide and roadmap on how to make the change. This post includes gotchas to look out for, hurdles your team will likely face, and a timeline for implementing GA4 by the July 2024 deadline.
After setting up your GA4 account, implementation is not complete. Ensure you have all the data you need before Universal Analytics disappears. Check out this post on the four ways to archive your UA data.
GA4 uses an event-based data model to deliver user-centric measurement, similar to KORTX Audience Manager. KORTX’s team of digital specialists is well-versed in the importance of capturing key customer touch-points and has years of experience implementing event-capture strategies.
Google Analytics 4 is the platform's future, and with Universal Analytics phasing out sooner rather than later, vital for all marketers to understand the new system. Do you need help getting started with the transition? We're offering free 15 minute consultations.
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