One of the biggest mysteries in digital marketing remains “how do search engine algorithms work?” Google continues to be the most popular and talked-about search engine. Outside the big G, plenty of other search engines exist and can give us clues on how...
Ad optimization techniques and the goals tied to them have evolved exponentially in the past five years. When online and digital ads launched, interactions with the ad were one of the only ways marketers could track the success of their campaigns. New site tagging...
Following a similar update to mobile search results in October 2021, search results on desktop now produce a continuous scroll rather than requiring users to click “see more” or navigate from page to page. This user experience update utilizes a similar interface to...
Years ago, the headlines about Black Friday mainly consisted of shoppers waiting out in the cold throughout the night or brawling over Tickle-Me-Elmos. In 2022, Black Friday and its digital counterpart Cyber Monday have grown into massive shopping days and advertising...
The FIFA World Cup is one of the most-watched sporting events internationally, easily garnering Olympic-level numbers worldwide. The 2022 World Cup began on November 20. Numbers are expected to grow from 3.5 billion viewers in 2018 to nearly 5 billion in 2020. There...
