For the first time this year, online video viewing surpassed linear TV. As cord-cutting rages on, US adults spend 3 hours, 11 minutes daily on online video, compared to 2 hours, 55 minutes on TV. Global online video ad spend is projected to reach $176.60 billion in...
To truly understand what makes a marketing campaign successful, it’s crucial to be able to track and analyze its performance. This is where UTM codes come into play. UTM codes are added to the end of any URL to track clicks and the performance of marketing...
Programmatic Digital-Out-Of-Home (pDOOH) can target audiences with personalized and dynamic advertising content while on the go. Douwe Egberts, a coffee brand, put facial recognition kiosks with cameras in the O.R. Tambo International Airport. If a person...
This Father’s Day, we honor the incredible dads in our lives. We can’t help but marvel at the delicate balance they strike between work and family. Being a father is a juggling act requiring strength, dedication, and love. At KORTX, we value the diverse...
Retail marketers face complex challenges due to the upcoming degradation of audience addressability, loss of attribution, and diminishing campaign functionality. Adapting to a post-cookie world is crucial. This also presents opportunities for savvy retailers....
At KORTX, hiring is more than just filling positions; it’s about building a cohesive team that thrives on collaboration, creativity, and continuous growth. We’re constantly refining our hiring process to attract the right individuals who align with our values,...
