KORTX INSIGHTS & BLOG
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Insights and blog
Discover expert perspectives, case studies, and actionable tips tailored for ambitious marketers.
Successful Programmatic Advertising Measurement: Moving Beyond Vanity Metrics
Ad optimization techniques and the goals tied to them have...
Google Continuous Scroll: How It Impacts SEO & Paid Search
Following a similar update to mobile search results in October...
What This Year’s Cyber Monday & Black Friday Performance Tells Us About 2023
Years ago, the headlines about Black Friday mainly consisted of...
Why Didn’t Brands Advertise During the World Cup?
The FIFA World Cup is one of the most-watched sporting events...
Recharge Days: Supporting our Employees’ Well-Being
We want our employees to work where they feel the most...
Interactive Video Ads Guide: Examples & Benefits
Marketing and advertising are all about cutting through the...
Google Analytics 4 (GA4) Implementation Guide
Implementing Google Analytics 4 is imperative for businesses...
Archiving Universal Analytics Data: 4 Methods
Want to put a marketer into cold sweats? Let them know all...
How Do I Prepare for Google Analytics 4: Setup and Transition Checklist
Current users of Universal Analytics (UA) should be taking...
Google Analytics 4 vs. Universal Analytics: Differences You Should Know
The difference between Google Analytics 4 (GA4) and Universal...
Google Analytics 4 Solutions
Google Analytics 4 Transition ServicesThe KORTX team is ready...
HIPAA & Healthcare Marketing: Privacy is a Digital Marketing Responsibility
Citing user privacy protection and following HIPAA compliance,...
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