Testing Cookieless Identity Solutions: Combining ID-free Custom AI® & First-Party Data
In light of the impending 2024 Third-Party cookie deprecation, brought about by initiatives like Google’s Privacy Sandbox, marketers face the challenge of pivoting their strategies to balance both privacy concerns and effective ad targeting. One emerging solution is...
GCLID vs UTM: What’s Best For Your Tracking Needs?
Google Click Identifier (GCLID) and Urchin Tracking Module (UTM) parameters allow you to track your marketing campaign’s performance more accurately. Both analyze and interpret online traffic sources but serve different purposes with distinct applications. What...
The Art of Cross-Device Targeting
The average US home owns 10 devices and you can reach them all with cross-device targeting. Explore its benefits in expanding reach, seamless brand exposure, and precise measurement for optimized marketing strategies. Embrace Device Graph Targeting’s improved...