“The death of IDFA does not mean the end of effective advertising on iPhones by any means. It merely means that advertisers will need to shift their thinking and methodology to continue providing relevant ads to users. IDFA was only one tool — a highly effective tool...
Just a few years ago the concept of data democratization wasn’t exactly at the top of priority lists for decision-makers at brands and digital agencies. Standard site retargeting was commonplace, and checked the box as a sufficient strategy to address the question...
As advertisers, there’s a lot of talk about reaching the right person at the right time with the right message, but how can you actually achieve that? We believe it’s by harnessing the power of the data you do own, and our mission is to help you do it....
Be sure to download our Axon Audience Manager spotlight document here! When it comes to performance marketing in the context of digital media, the most successful strategies ensure alignment of three campaign components: media, creative and audience data. The most...
As a member of the AdTech community, you’ve likely familiarized yourself with LUMA Partners’ series of LUMAscapes which highlight and categorize companies in our evolving ecosystem. First issued in 2009, the LUMAscape has grown to 22 editions and for many,...
![[VIDEO] The Modern Consumer Journey](https://kortx.io/wp-content/uploads/2025/01/kortx-explainer-1.jpg)
