4 Ways to Determine the Quality of Your First-Party Data

4 Ways to Determine the Quality of Your First-Party Data

First-Party data is available to marketers in many forms – site visitors, CRM, email lists, point-of-sale, and even consumer-volunteered ‘Zero-Party’ user attributes. The ability to access and activate these datasets is a powerful marketing tool that often...
A Strategic Guide to Holiday Campaign Success

A Strategic Guide to Holiday Campaign Success

The coordination of a sophisticated audience strategy, cross-device media presence, and an engaging creative experience is critical for brands during the holiday season. Now is the time to lock in holiday-focused digital campaigns that are designed to create demand...
A Guide to Digital Ad Spend in 2021

A Guide to Digital Ad Spend in 2021

After a rollercoaster of a year in 2020, it is estimated that US digital ad buyers will spend $191.09 billion in 2021, a 25.5% increase over last year. Curious to see where your industry stacks up? We’ve rounded up eMarketer’s 2021 digital ad spend report...
How Site Tagging Can Make or Break Your Audience Strategy

How Site Tagging Can Make or Break Your Audience Strategy

Due to the shifting digital marketing landscape, brands and agencies are constantly being challenged to adjust, and the next 12-18 months promise to be especially disruptive given the changes to audience targeting that are on the horizon. At KORTX, one of our primary...