Do you or someone you know constantly forward articles about the “next big thing” in marketing? Do you find an irresistible urge to be the first to try every new social media platform or channel? Are your strategies lacking solid data to back them up? You...
Bias in advertising amplifies societal stereotypes. These skewed representations not only limit the narrative scope we collectively share but also shape public perceptions of individuals’ roles and capabilities. As advertisers, it’s our responsibility to challenge...
This quarter began with our standard routine. We upheld SOC safety standards, managed all automated reports, maintained our infrastructure, and continued to refine the proprietary systems that drive our daily operations. However, this summer was far from ordinary. In...
Unlike traditional data models that make assumptions over using data, lookalike modeling takes data from your current and most valuable customers to identify ones with similar traits. The outcome? A laser-focused marketing strategy that connects you to individuals...
✨ Looking for the login page? Kampus Advance Marketing Platform login. We are thrilled to announce the launch of our newly enhanced marketing platform, Kampus. At KORTX, we are committed to elevating your user experience, and Kampus is designed to do just that....
Research continuously reminds us that consumers don’t always make buying choices based on reason. This revelation was the crux of the “Unreasonable” event hosted by Young and Laramore. I had the chance to dive deep into this research, bringing back...
