CTV (Connected Television) is thriving, projected to grow 22.4%, outpacing every other major advertising format in 2024. And its momentum is not stopping any time soon. Spending on CTV is expected to pass $25 billion this year and continue growing by double digits...
The College and University industry market size, measured by revenue, was $818.6 billion in 2023. And according to research from SimpsonScarborough, the average institution spends between $29 and $263 on marketing for each enrolled student. With the market value so...
Generative AI is ushering in a new era of efficiency in programmatic advertising. AI is automating a lot of the manual work. With the integration of AI tools, ad buying, selling, placement, and targeting have become more efficient and effective, thanks to the...
Linear TV is dying. Recent research shows that 88% of US households have video streaming services compared to only 50.8% with linear TV. Over-the-top (OTT) and Connected TV (CTV) are the new frontiers for marketers looking to reach cord-cutters and digital-savvy...
Driven by the increasing viewership shift from traditional cable TV to streaming platforms, Connected TV (CTV) advertising is projected to reach $30.1 billion in 2024. This shift from linear to digital gives advertisers a more targeted and interactive way to reach...
Google’s Universal Analytics reached its end-of-life on July 1, 2023, so, you’ll need to transition to GA 4 for UTM tracking. In this article, we’ll guide you through two straightforward methods: using Google’s UTM builder or manually crafting...
