KORTX Employee Spotlight: Matt Grevenstuk, Ad Operations Specialist

KORTX Employee Spotlight: Matt Grevenstuk, Ad Operations Specialist

KORTX Ad Operations Specialists are our digital advertising strategy masterminds, using their profound knowledge and commitment to foster campaign success. These passionate and knowledgeable individuals ensure each initiative aligns with client visions and goals. Matt...
The Data Maturity Model: Master Your Data in 5 Easy Stages

The Data Maturity Model: Master Your Data in 5 Easy Stages

When organizations fail to utilize their data fully, they overlook business-critical insights, resulting in less informed decisions and missed opportunities. With data maturity, you can transform every click, view, and interaction into important insights that inform...
Dynamic Lottery Ads: The Incredible Power of Custom Triggers

Dynamic Lottery Ads: The Incredible Power of Custom Triggers

When jackpots swell, lottery ticket sales double every few days, even if the odds of winning remain slim. With fluctuating jackpots and audiences constantly seeking updated information, static advertisements simply won’t cut it. Custom trigger lottery ads...
The Enrollment Funnel: Creating One + Winning Tactics

The Enrollment Funnel: Creating One + Winning Tactics

With more than 4,000 colleges and universities in the United States, students can become overwhelmed with the college admissions process. As an institution, your goal is to streamline this process, showing a clear path for your prospective students and helping their...
11 Marketing Strategies to Boost Student Enrollment in 2024

11 Marketing Strategies to Boost Student Enrollment in 2024

Recent university enrollment statistics reveal that fewer students are pursuing higher education. While community colleges experienced a rebound, four-year public and private nonprofit institutions continue to face challenges. This decline highlights the pressing need...