As the Senior Account Manager and Team Lead at KORTX, Maria plays a key role in guiding her team to success while managing a diverse client portfolio. Her leadership and expertise maintain KORTX’s reputation for high client satisfaction and meeting marketing...
An attention-grabbing and straightforward CTA can be the difference between a potential lead or web visitor and a missed opportunity. Calls-to-Action (CTAs) in advertising bridge the gap between customer interest and action. Below, we share best practices and examples...
Optimizing paid search ad landing pages is often overlooked. Keyword research and bidding strategies take precedence. Driving traffic is vital, but a page’s ability to engage and convert visitors is equally as crucial. Explore the strategies for designing and...
Wanderlust is revitalizing the travel industry. Amidst this boom, travel advertisers rebounded with post-pandemic vigor, boosting ad spending by 15% in 2023 over the previous year. Explore these 12 travel marketing trends that illustrate an industry recovering and...
Google Analytics 4 (GA4) changes how we track event conversions, moving away from the categories of goals and ecommerce transactions used in Universal Analytics (UA). Instead, GA4 uses events to track all conversions, simplifying the process. Discover how to set up...
Laurie McNamara serves as the HR Director at KORTX, where she plays a critical role in cultivating a workplace culture that encourages professional growth and values each team member’s contributions. With a strong foundation in interpersonal skills and a passion...
