The power of Media Mix Modeling (MMM) cannot be underestimated. As marketers strive to reach their target audiences through various channels and platforms, understanding the impact of different media channels is crucial. In this article, we’ll review what MMM is,...
MediaMath’s bankruptcy has caused disruption in the digital marketing industry, leading to time and financial costs for companies navigating the aftermath. Swift strategy reevaluation and finding alternative programmatic advertising platforms are key challenges....
The way marketers use Third-Party data is changing due to evolving privacy regulations and shifting consumer expectations on how companies collect data. Marketers are now building out strong First-Party data assets obtained directly from their customers through...
For the first time this year, online video viewing surpassed linear TV. As cord-cutting rages on, US adults spend 3 hours, 11 minutes daily on online video, compared to 2 hours, 55 minutes on TV. Global online video ad spend is projected to reach $176.60 billion in...
To truly understand what makes a marketing campaign successful, it’s crucial to be able to track and analyze its performance. This is where UTM codes come into play. UTM codes are added to the end of any URL to track clicks and the performance of marketing...
