Goldilocks Marketing: Getting Ad Frequency Just Right

Goldilocks Marketing: Getting Ad Frequency Just Right

Is your ad frequency too hot, too cold, or just right? How often customers see your ads is the ultimate Goldilocks problem of digital marketing. Your audience is searching for that perfect balance. Too many ads overwhelm—72% of consumers find irrelevant ads...
8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]

8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]

2025 is just around the corner, and with it comes a new wave of predictions and possibilities for marketing and advertising. From TikTok not-so-patiently awaiting a ban in the US to AI finding its way into almost everything, the marketing and advertising community is...
Location-Based Marketing 2025: Nearby Nudges That Drive Sales

Location-Based Marketing 2025: Nearby Nudges That Drive Sales

You’re at the 2024 US Open, just a few feet from the promo booth, and your phone pings with an offer you can’t resist—perfect timing for last-minute upgrades or partner deals. This isn’t chance; it’s location-based marketing in action. Marketers targeting people near...
Discovery (HBO) Max Advertising Guide (2025)

Discovery (HBO) Max Advertising Guide (2025)

In the ruthless streaming wars, Warner Bros. Discovery’s Max is playing its cards like a true Targaryen, eyeing Netflix’s iron throne with a fierce ambition—and an arsenal of hit shows that could make even Logan Roy sweat. Once the king of prestige TV,...
Empowering Agencies to Scale Smarter

Empowering Agencies to Scale Smarter

EMBEDDED MEDIA PARTNER Empowering Agencies to Scale Smarter Agencies today sit at the center of a fragmented ecosystem, balancing platforms, partners, and client demands while managing shrinking resources. Campaigns demand dozens of tools, data sources, and workflows,...