In 2020, Nike made a bold move based on what the data seemed to say. Consultants flagged Nike’s top-performing customers as elite athletes and hardcore runners—the ones dropping $150 for performance shoes. So, Nike shifted its strategy to focus on that audience. Sales...
Lottery sales are booming, with the market set to grow from $64B to $81B by 2030. What’s driving the surge? Bigger jackpots and smarter marketing. 44% of customers decide to play the lottery when jackpot amounts skyrocket. With jackpots soaring to the billions in the...
Static ads? Outdated. Real-time, dynamic ads? Now, that’s how you drive engagement and sell more lottery tickets. The best lottery ads do more than display a number—they create urgency, excitement, and a clear path to purchase. Want to know how custom trigger ads keep...
A new federal data rule just took effect—and if your marketing touches user data (spoiler: it does), you need to pay attention. This is a national security move with a real marketing impact. Executive Order 14117 could disrupt how your data flows, who you can work...
Is your ad frequency too hot, too cold, or just right? How often customers see your ads is the ultimate Goldilocks problem of digital marketing. Your audience is searching for that perfect balance. Too many ads overwhelm—72% of consumers find irrelevant ads...
2025 is just around the corner, and with it comes a new wave of predictions and possibilities for marketing and advertising. From TikTok not-so-patiently awaiting a ban in the US to AI finding its way into almost everything, the marketing and advertising community is...
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