‘Tis the Season to Get Smart About First Party Data

‘Tis the Season to Get Smart About First Party Data

Q4 of 2019 is officially underway and the holiday season is upon us. In fact, holiday shoppers have already begun researching and purchasing items for their loved ones (eMarketer) and retail spend is forecasted to surpass $1 trillion in November and December for the...
MarTech Interview with Damon Henry, Founder and CEO, KORTX

MarTech Interview with Damon Henry, Founder and CEO, KORTX

From building our own AXON marketing platform to give clients a data-driven edge, to helping advertisers navigate the complex marketing and advertising technology ecosystem, KORTX employs a deep technological toolset to run campaigns that consistently outperform...
The Axon Audience Advantage: Segmenting for Your Sales Cycle

The Axon Audience Advantage: Segmenting for Your Sales Cycle

About Axon: Combining access to over one billion user profiles with first-party data aggregation and real-time reporting, the Axon platform is the key to KORTX’s data-driven advantage. A Look at the Automotive Buying Cycle In this post, we’ll examine how...