The Axon Audience Advantage: Segmenting for Your Sales Cycle

The Axon Audience Advantage: Segmenting for Your Sales Cycle

About Axon: Combining access to over one billion user profiles with first-party data aggregation and real-time reporting, the Axon platform is the key to KORTX’s data-driven advantage. A Look at the Automotive Buying Cycle In this post, we’ll examine how...
KORTX Awarded Great Place to Work Certification

KORTX Awarded Great Place to Work Certification

    Originally published by PR Newswire DETROIT, May 6, 2019 /PRNewswire/ — KORTX, a marketing technology and digital media solutions provider, today announced it was awarded certification as a Great Workplace by Great Place to Work™. KORTX received...
Industry Brief: Adjusting for Facebook Targeting Restrictions

Industry Brief: Adjusting for Facebook Targeting Restrictions

Facebook has been steadily paring down its targeting functionality over the last year following accusations the platform was improperly sharing personal data. From sweeping product removals to industry-specific limitations, the changes have forced advertisers of all...
2019 Digital Ad Spend By Industry

2019 Digital Ad Spend By Industry

Curious to see where your industry ranks in terms of digital ad spend? eMarketer has released its digital ad spending report for 2019, and we’ve rounded up the results below along with some case studies of our own to highlight how these verticals are making the most...
KORTX Team Featured In Crain’s Detroit Business

KORTX Team Featured In Crain’s Detroit Business

KORTX is excited to congratulate two of our own for being featured in Crain’s Detroit Business’ People on the Move! The Crain’s feature covered two of KORTX’s recent personnel announcements, including the promotion of Eric Lee to Managing...
How Axon Helps Brands Run More Efficient Campaigns

How Axon Helps Brands Run More Efficient Campaigns

With more than 5,000 digital ad platforms and technologies to navigate, advertisers depend on the expertise of KORTX’s marketing technologists to get the campaign results they need out of today’s complex digital landscape. KORTX employs a deep roster of media...