For many, August signals the start of their favorite season; the start of football. As fans across the country gear up for NFL and College Football to kick-off, digital advertisers are left with a huge opportunity to get in front of them.
Reports show that football still remains TV's biggest audience draw and consumers continue to spread their attention across more screens, channels and program types. Take College Game Day for example. What used to be a pre-game show on various college campuses has now turned into three-hours of guest appearances, interviews, brand placements and mascot picks, drawing in an extremely broad audience.
With over 30% of U.S. households now using non-pay TV services, brands capitalizing on football content are using CTV to target audiences across relevant premium channels.
In addition to football season lending a broad captive audience to advertisers, streaming sports content is at an all-time high, boasting an 86% increase in average digital streaming viewership for NFL games and a 33% increase for college games. With over 30% of U.S. households now using non-pay TV services (according to eMarketer), brands capitalizing on football content are using CTV to target audiences across premium channels such as ESPN, Fox Sports, Big Ten Network and more. To learn more about running a CTV campaign with KORTX, check out our CTV guide.
CTV aside, KORTX can help you reach football fans all throughout the season with our custom audience construction process. Through these custom audiences, advertisers are able to identify potential customers that are engaging with game schedules, game scores, player profiles, team names, mascots, fantasy football and more. From banner ads to rich media, these audiences can then be activated through a range of creative units to meet your campaign goals.
Interested in learning more about how we can assist with your football planning needs? Get started here.