KORTX has always been built on a data foundation, whether utilizing data for media optimizations/insights or developing real-time, First-Party audience management solutions like Axon. Our customers recognize our proficiencies in these areas and have engaged our team...
Account Strategists act as a business’s gatekeeper, ensuring client proposals are constructed to ensure the company can deliver what it promises. As a consultative arm for Sales and Account Management, our Strategy team provides recommended solutions to meet clients’...
Update: As of March 2024, the Biden administration officially approved proposals for new response options for both “Middle Eastern or North African” and “Hispanic or Latino.” Census participants will have seven “race and/or...
Balancing multiple KPIs effectively can be challenging for advertisers when using traditional demand-side platforms (DSPs). Fortunately, programmable split technology allows advertisers to execute complex strategies in Xandr while leveraging machine learning to hit...
Google’s recent announcement regarding the phasing out of first-click, linear, time-decay, and position-based attribution models has caused quite a stir in the world of digital marketing. These models have been the go-to for many businesses when it comes to...
With the rise of banner blindness as a common concern among advertisers, consumers have become increasingly adept at ignoring traditional display ads, leaving marketers searching for new and innovative ways to connect with their target audience. Rich media ads offer...
