The Top 9 Digital Retail Trends in 2024

The Top 9 Digital Retail Trends in 2024

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. With more ways to shop than ever before, retailers must innovate to meet consumers’ constantly evolving, lofty expectations.  Explore these 9...
9 Trends Taking Over Programmatic Advertising in 2024

9 Trends Taking Over Programmatic Advertising in 2024

Third-Party cookie deprecation isn’t the end of the road for programmatic advertising advancement.  New technologies and strategies emerge as we move away from traditional cookie-based tracking. This evolution brings challenges and opportunities, urging advertisers...
Data Security Deep Dive: KORTX’s SOC 2 Audit Story

Data Security Deep Dive: KORTX’s SOC 2 Audit Story

Data and information security are the backbone of trust in our digital world. That’s why, at KORTX, we proactively safeguard clients’ and customers’ sensitive information. Whether we’re gathering First-Party data in Axon or handling your...
Linear TV Advertising: What Is It & How It Works

Linear TV Advertising: What Is It & How It Works

We’ve all heard the drumbeat: cord-cutting is accelerating, linear TV viewers are migrating to streaming platforms, and younger audiences have completely detached from traditional television.  Linear TV is still an effective mass-reach strategy for 49.6% of the US...