Laurie McNamara serves as the HR Director at KORTX, where she plays a critical role in cultivating a workplace culture that encourages professional growth and values each team member’s contributions. With a strong foundation in interpersonal skills and a passion...
Media consumption is fragmented. Viewers enjoy content on their own terms across traditional cable, streaming platforms, and devices. How can advertisers connect with customers who consume content on so many devices and platforms? Start with addressable television...
Transformative growth in digital marketing hinges on our ability to adapt and proactively shape the industry’s future through a growth mindset. Through my experiences with KORTX, I’m eager to translate our journey into actionable advice for digital marketers aiming...
The surge in Connected TV (CTV) and Over-the-Top (OTT) services opens new avenues for businesses to engage with viewers. Analyzing successful CTV ad examples can provide valuable strategies for crafting ads that draw in customers and generate leads. What is CTV...
Once consumers enter the market for auto insurance, companies have a seven-day window to capture their attention and secure their business. Car insurance marketing requires precise targeting on a specific calendar, aligning with customer behavior and buying...
As the 2024 political campaign season looms, brands and marketers are at the cusp of an increasingly complex advertising landscape. Non-political brands face a digital terrain marked by political ad preemptions and guaranteed media buys that introduce...
