Return on Ad Spend (ROAS) offers a clear and quantifiable way to assess the success of advertising campaigns. It helps determine whether an ad is successful in turning dollars into profits. Explore what it is, why it’s critical for optimizing your ads, and how to...
Only a tiny fraction of customers convert on their first ad view. Connected TV (CTV) retargeting is an effective strategy to re-engage them. Advertisers can track viewers’ interaction with a CTV ad and then serve related ads on their mobile or desktop. Explore...
At KORTX, we know our success depends on the brilliant individuals who bring their passion and expertise to work every day. Our “Meet the Team” series spotlights our talented professionals who make our company thrive. In this special roundup post,...
The era of generic, one-size-fits-all ads is over. Today’s consumers crave personalization and delight in unexpected creativity. Luckily, marketing campaigns can now tailor their approach in real-time, adapting to individual user behaviors, contexts, and...
Connected TV (CTV) targeting requires knowing your audience’s preferences, identities, and optimal viewing times. Enhance your CTV advertising by mastering targeted messaging. Deliver the right message to the right people at the right time. These nine CTV...
Online banking, led by giants like Ally, continues to reshape finance, cutting costs and boosting digital efficiency. Customers lean heavily on online research and prefer online banking experiences. Building a solid online presence and savvy digital advertising...
