Sleep Tech

Sleep Tech

Sleep Tech Paid Search Case Study A revolutionary sleep technology company selects KORTX to overhaul its paid search strategy. Challenge A revolutionary sleep technology company was struggling to increase market share within the crowded sleep industry and recognized...
NatureSweet Brand Awareness

NatureSweet Brand Awareness

NatureSweet Diversified media mix implementation allowed ad products to work in unison and successfully influence tomato purchasers. Challenge Smiths Agency was searching for a digital partner to identify and activate an optimal digital media mix recommendation for...
Hormel Chili Case Study

Hormel Chili Case Study

Consumer Products Superbowl Case Study During the lead-up to the Super Bowl, sales of Hormel’s chili products were attributed directly to the campaign, and consumers engaged with the sweepstakes promotion to create increased brand exposure. Challenge Hormel saw an...
The Power of Second-Screen Advertising for Live Sports

The Power of Second-Screen Advertising for Live Sports

Sports fans, do you pick up your phone during commercial breaks or lulls in the action? You are not alone. Viewers are increasingly interacting with secondary devices to browse the mobile web or scroll through apps to fill their entertainment needs.  This second...
What are First-Party, Second-Party, & Third-Party Data?

What are First-Party, Second-Party, & Third-Party Data?

Google keeps changing its Third-Party cookie phase-out, but that doesn’t mean marketers won’t need a plan for when the inevitable day comes.  Privacy, transparency, and total data control using First-Party data will lead the charge of the digital cookie renaissance....