Case Study

Sleep Tech

Sleep Tech Paid Search Case Study

A revolutionary sleep technology company selects KORTX to overhaul its paid search strategy.


A revolutionary sleep technology company was struggling to increase market share within the crowded sleep industry and recognized its digital marketing strategy as a major contributor. Unlike competitors, the company did not have hundreds of millions to spend on marketing so it needed a partner that knew how to create, implement and manage efficient, paid search programs that drove sales.


KORTX was selected as the company’s integrated digital marketing partner and immediately began working with key stakeholders to perform a comprehensive audit of marketing systems, platforms, and processes. The KORTX team also led an immersion process to learn more about the business including revenue goals, challenges, and the competitive landscape.

Through this analysis, it became clear that the sleep industry partner’s existing paid search strategy left a lot of opportunities on the table and became the priority focus to improve lead generation. KORTX’s paid search experts dove into ad accounts to review the campaign structure including the bidding strategy, marketing tags, geo-targeting, ad groups, keywords, and landing pages.


The changes led to an immediate improvement in paid search campaign performance and, ultimately, conversions. This meant more lead form completions, product brochure downloads, inbound phone calls, and purchases.

The strategy changes also provided the foundation to refine the company's paid social, display, video, and CTV efforts which KORTX is still engaging with the brand today.



Average CPC Decrease


Increase in Conversion Value to $197


Decrease in Average Cost Per Conversion to $32.50

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