KORTX was selected as the company’s integrated digital marketing partner and immediately began working with key stakeholders to perform a comprehensive audit of marketing systems, platforms, and processes. The KORTX team also led an immersion process to learn more about the business including revenue goals, challenges, and the competitive landscape.

Through this analysis, it became clear that the sleep industry partner’s existing paid search strategy left a lot of opportunities on the table and became the priority focus to improve lead generation. KORTX’s paid search experts dove into ad accounts to review the campaign structure including the bidding strategy, marketing tags, geo-targeting, ad groups, keywords, and landing pages.