KORTX’s Strategy team boasts a blend of creativity, strategy, and technical expertise. These strategists breathe life into complex campaigns, aligning each step meticulously with client objectives and company vision.
In this employee spotlight, we introduce you to a key figure on the Strategy team: Drew Pytel, a Sr. Account Strategist. As part of the Strategy team, Drew has facilitated successful new business meetings and continues to drive client conversations and partnerships forward with his dedication and expertise.
Drew shares insights into his journey into digital advertising—a field that was just budding during his college years, his enthusiasm for tackling diverse challenges at KORTX, and his passions that fuel his creativity outside of work.
I am currently a Sr. Account Strategist on the Strategy team–which is the (100% biased opinion) best team at KORTX. My role is to crush RFP (Request for Proposal) submissions, nerd out on KORTX Intelligence, and facilitate whatever information our Sales team and client partners need to make informed, strategic digital marketing decisions.
I joined KORTX in January 2021 during the COVID-19 pandemic. I didn’t meet anyone in person for the first three months, even though I was local like most KORTXers.
KORTX possesses a unique quality where everyone is incredibly talented and passionately driven towards a unified goal–a rarity in many companies. I love that no two days are the same.
We work across over 20 different industry verticals, so there is always a new challenge. Our Strategy team is also very close-knit, making tackling those projects even more enjoyable.
I was fortunate that my high school offered Marketing classes, and I was a part of DECA (formerly Distributive Education Clubs of America) while there. I was hooked on the problem-solving aspect of it, likely some early foreshadowing of my strategy background.
I just knew it was the career path for me. After this, I majored in Advertising/Marketing & Management at Northwood University and have never looked back.
After graduating from Northwood, I began my career in traditional media, working for a spot TV sales company, Katz Media Group. Interestingly, it was there that I met my now-wife; we were both assistants at the time.
Later, I transitioned to the agency side, focusing on media strategy and planning. I spent over seven years working in the automotive sector for some of the larger local agencies. When the opportunity arose to join KORTX as it expanded its Strategy team, the role seemed like an ideal match. Now, nearly three years later, here we are.
Deliverable timelines. This stems from a mix of rapid information needs and our engagement across numerous industry verticals. Predicting surges in requests can be challenging, making managing these demands within our team and external communications even more important.
The beautiful chaos of having three kids under 5 definitely keeps life busy and interesting. Aside from that, playing golf, being outdoors, and watching sports–Go Blue!
“Party in the USA” by Miley Cyrus. It’s one of the few songs that I will always turn up whenever it comes on.
➡️ More from Drew Pytel:
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