Experiences refined for people
The US boasts 201,865 fast food outlets, generating a $331.41 billion market.
QSR and fast-food marketers can make their brands stand out and engage their audience by embedding interactive ads with elements like maps and carousels, enhancing appeal and data collection.
Explore our 5 captivating examples of fast-food ads for inspiration.
How can you differentiate your brand’s digital marketing efforts to stand out from competitors in a highly competitive fast food landscape?
“Brands need to understand their target audiences’ complexities, appreciating their unique cultural identities, values, and experiences. They can do this by crafting authentic, resonant messages that celebrate their distinctiveness, like promotions based on cultural preferences, seasonal events or local celebrations. This will help QSR & fast food brands stand apart from competitors and, ultimately, spur sustainable growth.”
As technology continues to reshape how we engage with customers, creative fast-food ads can help your brand stand out. Interactive ads allow brands to grab the user’s attention and keep it.
Some of the main benefits of using this type of creative for QSR and fast-food marketing include:
Considering the diverse nature of QSR & fast-food customer bases, how do you adapt your digital marketing strategies to local markets or regional preferences?
“An excellent option is to provide personalization by using dynamic creative. Different components such as location (locate a restaurant map functionality) and time of day (showcasing different menu items for breakfast vs. dinner) can be uploaded into a template and served based on the parameters set. This cuts down on creative production and quickly delivers more relevant and personalized messaging to each user’s ad experience.”
The following components help transform QSR and fast food marketing efforts from simple, often skippable creative to something that delights and engages your customers.
Universal links allow brands to link directly to their app download.
Customer Benefit: Customers can quickly and easily download the app.
Brand or Agency Benefit: Boost app downloads and track downloads from your ad.
Videos are a highly engaging format that easily captures a customer’s attention in a sea of flat creative.
Customer Benefit: Customers see their favorite foods in an engaging high-end unit.
Brand or Agency Benefit: Video content has proven over and over again to boost brand recall and affinity.
Carousels refer to a selection of images or products a user can scroll through on an ad.
Customer Benefit: Carousels allow customers to interact with your brand while exploring various offers such as menu items, recipes or coupons.
Brand or Agency Benefit: Carousels increase overall engagement while boosting brand awareness.
Maps allow digital marketers to showcase the closest location to a specific customer, allowing them to navigate for in-restaurant purchases easily.
Customer Benefit: Maps provide immediate satisfaction for hungry customers interested in a meal by showing them the nearest location.
Brand or Agency Benefit: These ads utilize Google Maps to increase brand recall and restaurant visits, letting customers know when a restaurant is nearby.
Dynamic ads provide a tailored experience for each customer. These ads change based on location, time of day, weather, and other factors and can present relevant offers or coupons.
Customer Benefit: Your customer receives a tailored experience, such as a coupon or special offer based on a specific factor, putting your brand at the forefront of their minds.
Brand or Agency Benefit: Save time on production by using one design layout with numerous images and copy swaps while bringing your brand’s message to the market faster. Plus, save money by serving different directives based on specific factors.
📚 Related article: 8 Proven QSR Marketing Strategies To Win Customers (& Examples!)
Explore expert strategies to help your fast-food & quality service restaurant stand out among 200,000+ brands.
By leveraging interactive and dynamic creative ads, fast-food and QSR marketers can overcome the challenges of audience targeting, brand differentiation, and digital advertising complexity. These innovative ad formats offer a pathway to success, enabling marketers to create impactful campaigns that resonate with their ideal customers, differentiate their brand, and optimize their digital advertising efforts efficiently.
Eric Simone is the lead designer at KORTX. He is a design wizard and a commercial editing, UX, and project management pro. Eric has made it his mission to deliver eye-catching designs that pack a punch.
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