Detroit’s history of innovation thrives again in its tech sector. The restoration of Ford’s Michigan Central Station fuels this growth. This new era capitalizes on the city’s determined spirit, forging a path for continued progress. KORTX, a...
There are a few guarantees in life: death, taxes, and data discrepancies between platforms. Advertisers often struggle to reconcile data between platforms due to different data performance tracking methods. Explore the most frequent GA4 data discrepancies to sharpen...
Looking up information on a search engine was the most common action internet users took after seeing an ad online (e.g., display) and offline (e.g., TV). As advertisers prioritize high-ROI tactics like paid search amid economic uncertainty, the versatility of paid...
By 2042, over 50% of the U.S. population will consist of people from minority backgrounds. Embracing diversity is essential for advertising success and a fundamental responsibility of any brand. Review inclusive multicultural and diversity marketing trends to refresh...
In 2020, there was a 61.1% chance that any two people picked randomly in America would come from different ethnic backgrounds. LGBTQ+ identification has ticked up to 7.1% from only 3.5% a decade earlier. 26% of Americans live with a disability, and yet only 1% of ads...
More people in the US are tuning into Connected TVs (CTVs) than watching traditional TV or using social media. CTVs are the primary gateway for OTT (Over-The-Top) streaming, gaming, and accessing linear TV through digital providers. Review key CTV statistics for 2024,...
