Advertising and media buyers need to prepare for a tricky 2024 election cycle. The divisive presidential race, heated Senate seat battles, and controversial ballot measures are already dispatching political ad spending, and it is only set to grow. Ad space competition...
Ketchup on scrambled eggs–it’s not your typical breakfast combo, but it’s how our Head of Finance fuels KORTX’s financial success. Mike’s exceptional accounting, finance, and legal leadership has been a cornerstone of our growth since 2019. His...
Are you feeling overwhelmed by unmet marketing goals? You’re not alone. 50% of marketers struggle to hit their targets despite setting them. It might be time for more effective goals. KORTX is here to help. Our 5-minute quiz, designed by our digital marketing...
Marketers must be ready for a longer, unpredictable retail calendar, a spike in deal-hunting, and growing interest in social and video channels. This unexpected mix of events offers marketers countless opportunities and potential missed moments within a fleeting...
Digital marketing goal setting is broken. Only 49% of marketers consistently hit their targets despite 74% setting goals. This statistic makes it clear: marketing goals must align with business objectives. For digital marketers, hitting targets brings career...
The B2B buyer is younger, digital-first, and dominates the share of voice online. They expect a seamless experience pre- and post-sale and want to actively shape your products and services. Our guide reveals what today’s decision-makers want, how to target them,...