Update: As of March 2024, the Biden administration officially approved proposals for new response options for both “Middle Eastern or North African” and “Hispanic or Latino.” Census participants will have seven “race and/or...
Balancing multiple KPIs effectively can be challenging for advertisers when using traditional demand-side platforms (DSPs). Fortunately, programmable split technology allows advertisers to execute complex strategies in Xandr while leveraging machine learning to hit...
Google’s recent announcement regarding the phasing out of first-click, linear, time-decay, and position-based attribution models has caused quite a stir in the world of digital marketing. These models have been the go-to for many businesses when it comes to...
With the rise of banner blindness as a common concern among advertisers, consumers have become increasingly adept at ignoring traditional display ads, leaving marketers searching for new and innovative ways to connect with their target audience. Rich media ads offer...
Artificial intelligence has shown a significant potential to perpetuate systemic racism and sexism across multiple industries and applications. Real-world consequences include biased hiring, prejudice in the judicial system, poor facial recognition, and the creation...
Display marketing is growing faster than any other digital advertising format, representing 57.7% of 2022’s total digital ad spend, and is projected to reach 60.5% of total digital ad spend by 2026. Failure to capitalize on display advertising’s explosive and...
