Implementing Google Analytics 4 is imperative for businesses that rely on the current Universal Analytics product. New privacy standards and significant changes in how customers visit websites have made obsolete older analytics systems (such as Universal Analytics)....
Want to put a marketer into cold sweats? Let them know all their data disappeared overnight! Soon enough, this will be a reality for any marketer’s data currently stored in the Universal Analytics (UA) platform. Likely, Google will continue to provide an updated...
Current users of Universal Analytics (UA) should be taking steps now to prepare for a migration to the Google Analytics 4 (GA4) platform. Agencies and users who do not put together a strong migration and data retention plan will lose valuable data that will impact...
The difference between Google Analytics 4 (GA4) and Universal Analytics (UA) lies squarely in the more complicated nature of the new platform. Gone are the days of the platform’s a la carte and out-of-the-box nature. Users transitioning from UA to GA4 will...
Citing user privacy protection and following HIPAA compliance, Facebook faces a lawsuit for the alleged facilitation of U.S. hospitals sharing sensitive patient information via their Meta Pixel for the second time in 2022. Two cases were filed in the Northern District...
Digiday broke the news in early August that Apple is likely working on a DSP (or demand side platform). The tech giant has yet to confirm that they intend to build a platform, but watchful eyes spotted a job opening for a DSP manager to help drive the design on a DSP...
