KORTX INSIGHTS & BLOG
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Insights and blog
Discover expert perspectives, case studies, and actionable tips tailored for ambitious marketers.
What are Connected TV (CTV) and Over-The-Top (OTT)?
Linear TV is dying. Recent research shows that 88% of US...
6 CTV & OTT Marketing Strategies You Must Know Now
Driven by the increasing viewership shift from traditional...
How to Track & Create UTM Codes in Google Analytics 4 (GA4)
Google's Universal Analytics reached its end-of-life on July 1,...
Omnichannel Retailing: How to Meet Your Customers’ Needs
Customers want a seamless experience with your brand,...
Electric Vehicle (EV) Marketing: Strategies & Challenges
In the rapidly evolving landscape of electric vehicle...
QR Code Magic: Enhancing CTV Advertising Viewership
With QR (Quick Response) codes, advertisers can convert offline...
Destination Marketing Guide: Advertising Attractions, Hotel, & Regions
Did you know a heavy reliance on Online Travel Agency (OTA)...
6 Lottery Strategies to Win the Marketing Jackpot
Lottery marketing strategies have evolved far beyond...
KORTX for a Day with Walsh College: Career Dev Day
Recently, our team had the exciting opportunity to host a group...
KORTX Employee Spotlight: Drew Pytel, Sr. Account Strategist
KORTX's Strategy team boasts a blend of creativity, strategy,...
Electric Vehicle Audience Insights
FREE INTELLIGENCE REPORTDownload our free KORTX Intelligence...
Marketing Mix Modeling (MMM)
Maximize Your Ad Spend and StrategyLeveraging our advanced MMM...
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