Behind every successful company are its unsung heroes. These individuals form the backbone of KORTX, working diligently behind the scenes to bring our vision to life. In this post, we spotlight a key team member, Al Morisset, KORTX’s VP of Product & Solutions,...
Do you or someone you know constantly forward articles about the “next big thing” in marketing? Do you find an irresistible urge to be the first to try every new social media platform or channel? Are your strategies lacking solid data to back them up? You...
Bias in advertising amplifies societal stereotypes. These skewed representations not only limit the narrative scope we collectively share but also shape public perceptions of individuals’ roles and capabilities. As advertisers, it’s our responsibility to challenge...
This quarter began with our standard routine. We upheld SOC safety standards, managed all automated reports, maintained our infrastructure, and continued to refine the proprietary systems that drive our daily operations. However, this summer was far from ordinary. In...
Unlike traditional data models that make assumptions over using data, lookalike modeling takes data from your current and most valuable customers to identify ones with similar traits. The outcome? A laser-focused marketing strategy that connects you to individuals...
