Common GA4 Data Discrepancies & How to Handle Them
There are a few guarantees in life: death, taxes, and data discrepancies between platforms. Advertisers often struggle to reconcile data between platforms due to different data performance tracking methods. Explore the most frequent GA4 data discrepancies to sharpen...
What is Paid Search Advertising? PPC Beginners Guide
Looking up information on a search engine was the most common action internet users took after seeing an ad online (e.g., display) and offline (e.g., TV). As advertisers prioritize high-ROI tactics like paid search amid economic uncertainty, the versatility of paid...
Multicultural & Diversity Marketing: 2024 Trends
By 2042, over 50% of the U.S. population will consist of people from minority backgrounds. Embracing diversity is essential for advertising success and a fundamental responsibility of any brand. Review inclusive multicultural and diversity marketing trends to refresh...