As advertisers, there’s a lot of talk about reaching the right person at the right time with the right message, but how can you actually achieve that? We believe it’s by harnessing the power of the data you do own, and our mission is to help you do it....
Be sure to download our Axon Audience Manager spotlight document here! When it comes to performance marketing in the context of digital media, the most successful strategies ensure alignment of three campaign components: media, creative and audience data. The most...
As a member of the AdTech community, you’ve likely familiarized yourself with LUMA Partners’ series of LUMAscapes which highlight and categorize companies in our evolving ecosystem. First issued in 2009, the LUMAscape has grown to 22 editions and for many,...
iOS14 Privacy Updates On-hold Apple announced today that the upcoming iOS14 release will delay new privacy features that would have required app developers to obtain user permission in order to collect a device’s IDFA (ID for advertisers) — a unique identifier that is...