Why Marketers Should Pay Attention to the 2030 Census Changes
Update: As of March 2024, the Biden administration officially approved proposals for new response options for both “Middle Eastern or North African” and “Hispanic or Latino.” Census participants will have seven “race and/or...
Programmable Splits (& the Secret to Winning Ad Campaigns)
Balancing multiple KPIs effectively can be challenging for advertisers when using traditional demand-side platforms (DSPs). Fortunately, programmable split technology allows advertisers to execute complex strategies in Xandr while leveraging machine learning to hit...
Understanding Google’s Data-Driven Attribution Model Changes: Benefits and Challenges
Google’s recent announcement regarding the phasing out of first-click, linear, time-decay, and position-based attribution models has caused quite a stir in the world of digital marketing. These models have been the go-to for many businesses when it comes to...