Goldilocks Marketing: Getting Ad Frequency Just Right
Is your ad frequency too hot, too cold, or just right? How often customers see your ads is the ultimate Goldilocks problem of digital marketing. Your audience is searching for that perfect balance. Too many ads overwhelm—72% of consumers find irrelevant ads...![8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]](https://kortx.io/wp-content/uploads/2024/12/bingo-featured.png)
8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]
2025 is just around the corner, and with it comes a new wave of predictions and possibilities for marketing and advertising. From TikTok not-so-patiently awaiting a ban in the US to AI finding its way into almost everything, the marketing and advertising community is...
Location-Based Marketing 2025: Nearby Nudges That Drive Sales
You’re at the 2024 US Open, just a few feet from the promo booth, and your phone pings with an offer you can’t resist—perfect timing for last-minute upgrades or partner deals. This isn’t chance; it’s location-based marketing in action. Marketers targeting people near...