Experiences refined for people
Recently, our team had the exciting opportunity to host a group of enthusiastic students from Walsh College at our Detroit office. This special event, KORTX for a Day (KFAD), was not just another day at the office but a dynamic and interactive experience, designed to provide these students with a deep dive into the real world of digital advertising.
KORTX for a Day aims to bridge the gap between academic learning and practical industry experience, fostering professional growth and career development in digital advertising.
✨ It was crafted as a comprehensive educational and professional development experience to provide college students and recent alumni with insights into the digital advertising industry. The program combines interactive learning sessions, real-world applications, and networking opportunities with experienced advertising professionals.
On November 8, Walsh College students visited the KORTX office in Berkley for an immersive day in digital advertising. The experience was packed with insightful learning sessions, a competitive pitch contest, and ample networking opportunities.
KORTX for a Day Agenda
9:00 AM – 9:30 AM : Breakfast and Welcome with KORTX HR
9:30 AM – 10:15 AM : Introduction to Digital Advertising
10:15 AM – 11:00 AM : Strategy & Account Management
11:00 AM – 11:15 AM : Morning Break
11:15 AM – 12:30 PM : Interactive Workshop Rotations
-Social Media Sorcery
-Search Engine Optimization
-A Modern Approach to Billboards: Intro to Digital Out of Home
12:30 PM – 1:30 PM : Lunch and Networking with KORTX Team Members
1:30 PM – 2:45 PM : Pitch Perfect: Delivering Client Presentations
2:45 PM – 3:00 PM : Afternoon Break
3:00 PM – 3:30 PM : Group Presentations
3:30 PM – 4:00 PM : Closing Remarks and Certificate Distribution
“Walsh College students were presented with real-world experiences…
that allowed them to expand on their knowledge gained through their academic pursuits and develop a better understanding of current and emerging career opportunities available to them. The ability for students to develop meaningful connections with professionals already working in the industry is vital to their long-term career success, ultimately creating a support system that can offer guidance, advice, and even referrals. With the amazing insight shared by the team at KORTX, students walked away from this experience inspired, confident, and with a new set of mentors to help sharpen their skills as they progress through their academic and professional careers.”
These sessions, led by various KORTX team members and subject matter experts, aimed to present complex digital advertising concepts in an easily digestible format. This approach enabled students to gain a real-world perspective on the industry.
At the end of the day, students were presented with a specific use case and tasked with applying their learnings to develop and present sales pitches. The exercise, guided by Chief Revenue Officer, Chris Rowell, focused on creativity, teamwork, and persuasive communication. The students’ ability to craft compelling pitches in a short timeframe showcased their quick grasp of digital advertising principles.
How did the opportunity to network with professionals from KORTX enhance your understanding of the digital advertising industry?
“Networking with professionals from KORTX, driven by their mission to revolutionize advertising engagement, has significantly enhanced my understanding of the digital advertising industry. The whole experience exposed me to invaluable insights, allowing me to delve deeper into the strategies, innovations, and market dynamics that shape the industry. I gained firsthand knowledge of KORTX’s multi-layered approaches, combining technology, analytics, and innovation, and this provided me with a unique perspective on how companies should navigate the digital transformation landscape.”
Key to the event’s success was the informal networking opportunities interspersed throughout the day during breaks and over a catered lunch.
Students engaged with KORTX professionals, sharing insights, asking questions, and discussing career aspirations.
“As a former college intern, I understood the value of connecting academic learning with real-world application. This experience inspired me to create a similar, impactful program for students at KORTX.
We realized an initiative that went beyond the conventional internship model to offer a unique, hands-on learning opportunity could help students gain real-world experience in a digital advertising environment with a shorter time commitment.”
Our team was keen on forging meaningful connections with local colleges and students, leading us to conceive the idea of a one-day immersive event. This program was tailored for students with a foundational understanding of advertising, aiming to provide a rapid yet thorough insight into the digital advertising world in just one day. It represented an innovative approach to combine hands-on learning with real-world exposure, condensing what might typically be spread over multiple weeks into a single, dynamic and enriching day.
“As I am at the end of my grad school journey, I was hoping that the event could help me to solidify the path I want to take. I really connected to the talk about marketing strategy and I believe I found the marketing sector for me. I am thankful for the opportunity that was extended to us Walsh students which has made me look forward to starting my new career.”
Practical experience and industry exposure are invaluable for aspiring professionals. KORTX for a Day offers a unique opportunity that encompasses these elements through an immersive, one-day event.
“It’s through these experiences that students can see the comparisons between what they are doing in class and what they will be doing in their careers. It gives students even more confidence in their abilities as they look forward to graduation.”
As we concluded our inaugural “KORTX for a Day,” it was evident the students left with enriched understandings and fresh perspectives on the digital advertising landscape.
Looking ahead, the KORTX team is excited to extend this opportunity to more students. We are eagerly looking forward to hosting similar events with other colleges and universities, continuing our commitment to bridging the gap between academic learnings and real-world industry experience for future digital marketers.
Invite your students to our Detroit headquarters for a day filled with expert-led interactive sessions, professional networking, and dynamic activities.
About the Author
Kaia Anderson is the HR coordinator at KORTX. She enjoys spin class and hanging out with her two pups, Lou and Juice.
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