Experiences refined for people
Facebook has been steadily paring down its targeting functionality over the last year following accusations the platform was improperly sharing personal data. From sweeping product removals to industry-specific limitations, the changes have forced advertisers of all kinds to update their Facebook strategy accordingly. eMarketer recently rounded up the changes, which include limitations such as:
KORTX has two premium options available to apply third-party segments within Facebook to compensate for the platform’s reduced location and demographics targeting functionality.
Location-based Targeting: Factual is a powerful location-data powered tool priced per audience and ad platform, based on the unique users in the audience
Demographic Targeting: Via preferred LiveRamp partnership, KORTX leverages consumer and household data with ACXIOM and healthcare marketing intel with Crossix. Pricing available upon request
Safeguard against platform and vendor dependence for the long-term by owning your audience data. Build out first party data with AXON to develop audiences and insight you can take with you to Facebook and beyond, instead of relying on the segmenting functionality provided within a given platform.
Own Your Data with AXON:
Staying up to date with the ecosystem shifts that matter is an essential part of any successful digital media strategy. Reach out to KORTX's team of marketing technologists now for an immediate Facebook targeting optimization, or to learn more about working with us on a long-term data ownership strategy!
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