Experiences refined for people
We are excited to announce that our Senior Account Director and Multicultural Specialist, Crystal Cardwell-Foote, has been selected as a Juror for the Association of National Advertisers (ANA) 2022 Multicultural Excellence Awards.
“Each year, the ANA conducts a rigorous search for industry leaders who are taking the strategic steps to ensure their engagement with multicultural and diverse consumer segments is relevant, inclusive, creative, and compelling. It is my pleasure to invite [Crystal] to judge the 2022 ANA Multicultural Excellence Awards,” said an ANA spokesperson.
“I am excited to put my Multicultural Specialist lens to work and make impactful, honorable, and well-deserved judgments for this prestigious award,” Crystal said. “My experience working on campaigns for Fortune 500 companies has been empowering and will help me recognize the ads that are best-in-class examples of Multicultural marketing.”
Crystal is incredibly passionate about helping her customers reach multicultural consumers with the highest degree of accuracy. To do so, she works closely with KORTX strategists to apply targeting methodologies that leverage deterministic and self-declared data sources. This approach has driven world-class results for customers like Amazon, Lincoln, and the American Cancer Society.
Beyond her thirteen years of multicultural marketing expertise, Crystal participates as a Capstone mentor at a local Georgia high school and is even known for her celebrity status in the reality TV world!
To learn more about Crystal and her work at KORTX, head to our Multicultural Expertise page on our site. We’re proud to be recognized as an NMSDC-certified organization and would love to share our experiences with you!
Interested in having your work judged among the very best? There is still time to submit a digital campaign to the ANA’s 2022 Multicultural Excellence Awards but act fast because the deadline is July 27th!
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