Parents are trading their paychecks for back-to-school essentials as students prepare to bid farewell to their summer adventures and return to the classroom. During the 2023 back-to-school season, the average K-12 household spent $890. Households with college-bound...
Unlike linear TV, interactive CTV (interactive connected television) advertising delivers viewers a more engaging viewing experience. Interactive CTV can take many forms, including interactive overlays, Picture-in-Picture (PiP), and carousel ads. Viewers directly...
The average U.S. adult spends 1 hour and 25 minutes immersed in digital audio every day. By 2026, projections show this audience will grow to 234 million listeners. Programmatic audio advertising has great potential. Marketers can tap into a vast, engaged audience...
44% of marketers have five to ten tools in their tech stack. Adtech (advertising technology) stacks combine technologies to manage and enhance online advertising campaigns. They manage tasks from targeting and displaying ads to evaluating campaign success, offering...
With nearly two years at KORTX, Javier Fernandez, our Principal Software Engineer, has brought a wealth of experience, a deep sense of curiosity, and his relentless drive to understand how (all) things work. His journey is a testament to the diverse backgrounds and...
After delaying its deadline twice, Google announced on Apr 23, 2024 it will push the Third-Party cookie deprecation deadline again, even after promising it wouldn’t. Although Google’s cookie deprecation is still some time away, it’s wise to future-proof...
![Third-Party Cookie Deprecation Timeline [Infographic]](https://kortx.io/wp-content/uploads/2024/12/KORTX-Blog-Cookieless-Featured-Image-600-x-400-1.png)