44% of marketers have five to ten tools in their tech stack. Adtech (advertising technology) stacks combine technologies to manage and enhance online advertising campaigns. They manage tasks from targeting and displaying ads to evaluating campaign success, offering...
With nearly two years at KORTX, Javier Fernandez, our Principal Software Engineer, has brought a wealth of experience, a deep sense of curiosity, and his relentless drive to understand how (all) things work. His journey is a testament to the diverse backgrounds and...
After delaying its deadline twice, Google announced on Apr 23, 2024 it will push the Third-Party cookie deprecation deadline again, even after promising it wouldn’t. Although Google’s cookie deprecation is still some time away, it’s wise to future-proof...
Return on Ad Spend (ROAS) offers a clear and quantifiable way to assess the success of advertising campaigns. It helps determine whether an ad is successful in turning dollars into profits. Explore what it is, why it’s critical for optimizing your ads, and how to...
Only a tiny fraction of customers convert on their first ad view. Connected TV (CTV) retargeting is an effective strategy to re-engage them. Advertisers can track viewers’ interaction with a CTV ad and then serve related ads on their mobile or desktop. Explore...
At KORTX, we know our success depends on the brilliant individuals who bring their passion and expertise to work every day. Our “Meet the Team” series spotlights our talented professionals who make our company thrive. In this special roundup post,...
![Third-Party Cookie Deprecation Timeline [Infographic]](https://kortx.io/wp-content/uploads/2024/12/KORTX-Blog-Cookieless-Featured-Image-600-x-400-1.png)
