Once a bastion of binge-watching “just one more episode,” Netflix opened its doors to advertisers in November 2022, a seismic shift that has paid off handsomely. What started as a gamble became a major new revenue stream. By Q3 2024, Netflix’s revenue surged to $9.82...
Living in a swing state (Michigan) during election season was a relentless advertising nightmare. I was bombarded with countless ads and far too many text messages and emails that it was suffocating. From morning news to late-night streaming, every screen buzzed with...
At KORTX, our Engineering team powers the platforms that drive our success. Today, we’re featuring Donnie Hinshaw, KORTX’s Director of Engineering. Since joining in July 2017, Donnie has been a key architect behind Blueprint, Kampus, and KORTX Analytics–three...
2024 brings a blend of challenges and opportunities for automotive markers. The past year saw a dramatic increase in digital retailing leads, which soared by 38% yearly, even as overall website leads declined by 30%. A growing number of vehicle shoppers opt for online...
In 2024, trends like handing Gen Z your marketing script and being very demure blew up, shaking up industries from fashion to publishing and racking up billions of interactions along the way. TikTok is creating popular culture. With the highest audience engagement...
It isn’t easy to think of a more exciting day for marketing pros than the Super Bowl. This national event reaches nearly every American home. In 2024, over 123 million viewers watched the Kansas City Chiefs emerge victorious against the San Fransico 49ers,...
