Google’s Universal Analytics reached its end-of-life on July 1, 2023, so, you’ll need to transition to GA 4 for UTM tracking. In this article, we’ll guide you through two straightforward methods: using Google’s UTM builder or manually crafting UTM...
Customers want a seamless experience with your brand, regardless of where they interact with it. Omnichannel retail marketing addresses this by integrating various shopping platforms – such as online websites, physical stores, and mobile apps – to offer...
In the rapidly evolving landscape of electric vehicle marketing, seizing opportunities and overcoming challenges is paramount. As the market surges forward, brands and agencies have a unique chance to shape the future of automotive marketing. By addressing range...
With QR (Quick Response) codes, advertisers can convert offline TV engagements to online conversions. By scanning a code displayed on a TV screen, viewers access additional information, take advantage of special offers, or even make purchases instantly. Depending on...
Did you know a heavy reliance on Online Travel Agency (OTA) bookings such as Booking.com or Expedia can significantly limit your access to crucial marketing data? If the thought of being over-reliant on OTAs concerns you, you’re not alone. The quest to attract...
Lottery marketing strategies have evolved far beyond traditional methods like linear TV ads to grab ticket buyers’ attention. Lottery advertisers now have access to instant, dynamic jackpot updates in ad creatives, sophisticated website tagging, and targeted digital...
