Wanderlust is revitalizing the travel industry. Amidst this boom, travel advertisers rebounded with post-pandemic vigor, boosting ad spending by 15% in 2023 over the previous year. Explore these 12 travel marketing trends that illustrate an industry recovering and...
Google Analytics 4 (GA4) changes how we track event conversions, moving away from the categories of goals and ecommerce transactions used in Universal Analytics (UA). Instead, GA4 uses events to track all conversions, simplifying the process. Discover how to set up...
Laurie McNamara serves as the HR Director at KORTX, where she plays a critical role in cultivating a workplace culture that encourages professional growth and values each team member’s contributions. With a strong foundation in interpersonal skills and a passion...
Media consumption is fragmented. Viewers enjoy content on their own terms across traditional cable, streaming platforms, and devices. How can advertisers connect with customers who consume content on so many devices and platforms? Start with addressable television...
Transformative growth in digital marketing hinges on our ability to adapt and proactively shape the industry’s future through a growth mindset. Through my experiences with KORTX, I’m eager to translate our journey into actionable advice for digital marketers aiming...
The surge in Connected TV (CTV) and Over-the-Top (OTT) services opens new avenues for businesses to engage with viewers. Analyzing successful CTV ad examples can provide valuable strategies for crafting ads that draw in customers and generate leads. What is CTV...
