Media consumption is fragmented. Viewers enjoy content on their own terms across traditional cable, streaming platforms, and devices. How can advertisers connect with customers who consume content on so many devices and platforms? Start with addressable television...
Transformative growth in digital marketing hinges on our ability to adapt and proactively shape the industry’s future through a growth mindset. Through my experiences with KORTX, I’m eager to translate our journey into actionable advice for digital marketers aiming...
The surge in Connected TV (CTV) and Over-the-Top (OTT) services opens new avenues for businesses to engage with viewers. Analyzing successful CTV ad examples can provide valuable strategies for crafting ads that draw in customers and generate leads. What is CTV...
Once consumers enter the market for auto insurance, companies have a seven-day window to capture their attention and secure their business. Car insurance marketing requires precise targeting on a specific calendar, aligning with customer behavior and buying...
As the 2024 political campaign season looms, brands and marketers are at the cusp of an increasingly complex advertising landscape. Non-political brands face a digital terrain marked by political ad preemptions and guaranteed media buys that introduce significant...
The 2023 Masters tournament was the most-watched golf telecast in five years, with viewership up 19% from the year before. The Masters presents a unique opportunity for brands to reach an affluent and engaged audience. As advertising interest peaks, now is the ideal...
