NatureSweet Brand Awareness

NatureSweet Brand Awareness

NatureSweet Diversified media mix implementation allowed ad products to work in unison and successfully influence tomato purchasers. Challenge Smiths Agency was searching for a digital partner to identify and activate an optimal digital media mix recommendation for...
Hormel Chili Case Study

Hormel Chili Case Study

Consumer Products Superbowl Case Study During the lead-up to the Super Bowl, sales of Hormel’s chili products were attributed directly to the campaign, and consumers engaged with the sweepstakes promotion to create increased brand exposure. Challenge Hormel saw an...