To grow reach in a scalable way, Seminole Hard Rock Tampa began working with KORTX in conjunction with Osceola Group. KORTX put together a unified strategy that not only expanded the brand’s digital footprint, but tailored messaging to reach more granular audiences such as Spanish-speakers throughout the Miami DMA.

In addition to driving awareness of the casino locations, KORTX was also tasked with promoting the brand’s Safe and Sound campaign during COVID. The KORTX team quickly shifted the strategy to deliver relevant messaging that the casinos were re-opening for clean and safe fun. The messaging was distributed through Display units and ran for many months. A custom Captivate rich media unit, which included embedded video, was created for added awareness and ran as an additional tactic. This shift in strategy ultimately helped Seminole Hard Rock Tampa re-open during COVID.