DISCOVER

The online birthday party booking process involves several steps, and the brand knew it had to decrease customer drop-offs while simultaneously recalibrating its retargeting strategy.

DEFINE

By deploying KORTX Audience Manager on the brand’s website, we could confirm precisely where each user resided within the customer funnel.

ACTIVATE & MEASURE

First Party segments were then built to isolate users that met specific criteria (i.e., drop-offs), and the budget was optimized so that delivery aligned with each of the online booking steps. Past partners were treating all site traffic the same from a retargeting perspective. Still, our funnel prioritization approach ultimately resulted in significant efficiencies as the budget was distributed algorithmically and fluidly based on performance.