9.8X ROAS Unleashed: The Power of Device Targeting
NFM and KORTX achieved even greater success by leveraging the KORTX Device Graph for precise audience targeting and incorporating Online Video (OLV) alongside their successful CTV strategy.
Challenge
Before January 2022
NFM worked with KORTX to successfully reach Connected TV audiences and track cross-device actions, leading to increased website activity, purchase consideration, and sales. This strategy involved using Axon and Xandr's audience segments to effectively target and measure CTV's impact.
What's Next?
Following the previous success, NFM wanted to build more brand awareness and drive more site actions, ultimately increasing online purchases.
✨ How could the brand build and improve upon previous success?
Success
Through a combination of KORTX’s Device Graph and winning video tactics, the NFM eCommerce experience has thrived.
Cross-Device Success (Q2 2023)
• 68,402 site activities attributed to the campaign occurred on different devices than the initial ad impression.
• 54% of these conversions occurred via desktop after being first served the ad from a mobile device.
Increased Revenue
•18.6% increase in attributed Purchase Revenue from KORTX campaigns for site action-optimized campaigns.
Results
9.8X
ROAS since January 2022
40838
Purchase Events
$30.88M
in Online Sales
