How KORTX’s Custom Rich Media Unit Drove Over 8,000 Conversions
Cabinets To Go partnered with KORTX to create a custom unit highlighting various product offerings.
Challenge
Cabinets To Go aimed to position itself as a trusted provider of affordable yet stylish cabinets, targeting homeowners and DIY enthusiasts. The brand wanted to effectively showcase its product offerings and engage potential customers to drive conversions. With a competitive market, Cabinets To Go needed an innovative approach to capture the attention and inspire the action of prospective customers.
Strategy
Cabinets To Go partnered with KORTX to develop a strategy to reach their target audience. Leveraging First-Party insights from Axon Audience Manager, our team proposed the creation of a custom rich media unit to showcase Cabinets To Go’s product offerings in an interactive ad unit.
Once developed, advanced targeting was utilized to reach the intended audience, amongst other tactics such as Cross-Platform Display. Our team utilized a Drag & Drop unit created by KORTX for users for a fun and interactive way to explore home remodeling options with Cabinets To Go.
Success
Creating and incorporating a custom rich media unit proved to be highly effective, driving exceptional results for Cabinets To Go, including over 8,000 conversions and a 0.30% CTR.
Results
15,345,844
Impressions
8,105
Conversions
478,954
Ad Engagements
