Driving Breakfast Traffic: KORTX Boosts In-Store Visits for Global Fast-Food Restaurant Chain
KORTX's targeted campaign for a multinational fast-food chain successfully boosted in-store traffic, delivering strong performance efficiencies and significant brand visibility.
Challenge
Tackling Tracking Limitations in Measuring In-Store Traffic & ROAS
A multinational fast-food franchise aimed to drive measurable in-store traffic and maximize performance efficiencies in the competitive breakfast market—an area outside their traditional focus. A foot-traffic study was implemented to track store visits and measure the impact on consumer behavior.With tagging limitations and without the ability to track online orders, analyzing the media investment was challenging. The brand needed a solution to leverage the store visit data and use that to estimate a return on ad spend (ROAS).
Success
Serving Up Success: A 60% Cost-Per-Visit Drop & 32x ROAS
The campaign achieved impressive results, demonstrating strong performance efficiencies and effective ROAS estimation:- Substantial Increase in In-Store Visits: The campaign drove 326,000 in-store visits, reflecting a significant increase over previous benchmarks. The CPSV was optimized to $0.47—a 60% improvement, showcasing the impact of targeted media and creative strategies.
- Estimated High ROAS:Based on foot traffic data and average customer spend, the campaign achieved an estimated revenue of $4.9 million and a 32x ROAS, effectively demonstrating the value of media investment without needing online transaction data.
- Sustained Engagement and Brand Relevance: Through regular creative updates, the campaign maintained high engagement rates, contributing to both increased store visits and heightened brand visibility in the competitive breakfast market.
Results
156%
Increase in in-store visits compared to previous campaigns
60%
Decrease in CPSV compared to previous campaigns
$4.9 Million
Total estimated revenue
