Improving Auto Lead Quality with Dynamic Creative Optimization & Tracking Site Actions
KORTX strengthened advertising for a global car brand's certified pre-owned vehicles (CPOs) by using dynamic creative capabilities to quickly reach a more qualified audience and drive more site actions.
Challenge
Enhancing Lead Engagement with Timely Offers in the CPO Vehicle Market
Our automotive client aimed to connect with customers in the competitive certified pre-owned (CPO) vehicle market, focusing on quality site traffic. The main challenge was the delayed arrival of monthly financing terms and offers, which could take 5-7 days to turn around for their clients each month. This lag hindered their ability to update ads with timely offers, resulting in a decrease in the number of highly qualified leads.
Success
Maximizing Efficiency and Conversions with Real-Time Creative Updates
Our real-time creative updates saved the advertiser up to three extra months per year by eliminating manual creative production. We also shifted from focusing on vanity metrics like CTR to optimizing for relevant site actions and tracking CPA. Even with fewer clicks, we targeted users who were more likely to convert after seeing the banner.This resulted in 481,896 site actions, and the CPA improved year-over-year by $0.26, surpassing the client’s benchmark of $0.73 for CPO site actions.
Results
3
Months Saved Updating Ad Creatives
481,896
Site Actions
$0.47
CPA
